No list? No money? No Worries!

What did the richest woman in America, Oprah Winfrey, do when she wanted to start her television network? 

Think about this, she already had millions of people on her mailing list, a billion dollars and brand recognition like no other TV personality. Yet she sought out a partner to launch OWN. She went to The Discovery Chanel and struck up a partnership deal. 

Now, you've probably tried time-consuming, low-impact marketing strategies to get the word out about your business, such as:
  • Blogging on a consistent basis
  • Creating videos/podcasts
  • Spending a lot of time on social media sites
*You still need to do some of these things (they're necessary to build your credibility and brand). But, if you need a quicker infusion of cash, try this easy (and leveraged) marketing strategy:

Reach out via email to an expert (mover and shaker) in your industry.

Partnering with top experts who have lots of people on their list (who would be interested in what you have to offer) is an excellent way to overcome the excuse of "not having money to market or a big subscriber list."

Now here's the kicker: The people you are approaching don't know you. So you've got to remember that the main question in their mind when opening your email is, "What's in this for me?" 

And this question should guide your pitch to them (and every potential joint venture partner/strategic alliance).

Here's a sample email you can send for an interview:

Hello ABCD,

I'm excited about the book, (___________), that was just released! Congratulations!

I believe my community, over at my blog (Facebook, Twitter, etc. - if you have a sizable following), would eat it up. Would you be interested in doing a quick 30-minute interview about your book, and I would feature it to my entire community? 

Of course, feel free to share the interview with your community as a way to add value, build buzz and generate sales within your tribe. 

We can schecule the interview at your earliest convenience. Let me know what you think.

You can also partner with a top expert by doing a joint venture on one of your events.

Here's a sample email that you can send for a paid online class you have coming up:

Hello ABCD,

I love the work you're doing to awaken people to
their innate power to consciously transform their lives!

I'm JANE DOE. I help spiritually open individuals
lose weight without deprivation or desperation. 

I want to share an opportunity with you to help your community
while increasing the prosperity of your business.

I'm offering a FREE 30-minute audio called, "The Secret of ABCDEFGHIJK."

I also hosting a LIVE 3-Day "Secret  of ABCDEFGHIJK Training Series." Here's the event sales page:

The live event will be $197. I'd like to offer you 
50% of sales (less PayPal's fees). The event
is scheduled for Feb. 16, 17, and 18 at 6pm EST/9pm PST

I want to ask if you would invite your list to a
FREE preview call (details below).  At the 
end of the call we'll invite people to attend
the paid live event.

Let me know what you think!

*Your role: Invite your community (if you'd like to 
contribute to the preview call, you're welcome to do so)

*My role: Facilitate preview call and live event calls

Here's the preview call info...


These partnership strategies add to your credibility (buy association) and pave the way to future joint ventures with that person.

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