5 things your website homepage must have to convert the curious into clients and customers

Make your ideal clients happy they found you!
You've got a few seconds to get the attention of new visitors to your website and compel them to want to learn more about how you can help them. If you don't, they will click away...and you may never have another chance with them.

I've come up with 5 elements of a great website homepage. They are loosely based on the AIDA formula I learned in marketing 101 in college (AIDA is an acronym for: attention, interest, desire and action).

Here are the 5 must-have elements of an effective homepage (your work is to get prospective clients to know, like and trust you as their problem-solver):
  • Compelling hook- You must win the attention of your ideal clients. Lead your website copy with pull questions (questions that get clients to say, "Yes, that's me!"). Pull questions are optional-- unless you're creating a landing page for a sales/squeeze page.
  • Clear and concise explanation of the problem you solve and whom you solve it for- Let people know up front what you do and who you do it for. This allows people to self select as your ideal clients-- and those who are not will click away and move on (or refer someone who is your ideal client).
  • Creative character- What makes you different from the others who are doing what you do? Add your personality to your site.
  • Credibility component(s)- Why should people believe you? What is your trust factor? Have you been mentioned in the press? Do you have endorsements from celebrities? If so, include these on your home page.
  • Call to action- Many people won't buy from you or hire you on their first visit to your site...however you want to keep in touch with them-- so that you stay on their radar as a resource (it's like a first date...they want to get to know you before sealing the deal)! So, be sure to offer a valuable free gift to visitors coming to your website (eBook, Special Report/White Paper, Audio, eCourse) to help h build the relationship.
Your assignment: Take a fresh look at your website's homepage and see where you can add these elements or amp up the elements you already have in place.

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