You may be thinking, "How selfish of them!" But keep in mind, as a consumer, you are the same way. When you're considering who to hire for a particular project, your top-of-mind concerns are, "How can this person help me? or Can this person help me?" Am I right?
This post is a quick reminder: When you're writing web content, creating blog posts or developing programs and services for your clients-- you must be aware of and address the NEEDS and DESIRES of your clients.
My coach's request for you:
The more you know about your ideal clients' problems and struggles, the better you'll be at positioning yourself as their problem solver (which helps you to answer their "What's in it for me?" question). So, grab a piece of paper and write down answers to these questions:
- What are my customer's biggest challenges?
- What keeps them up at night?
- What is it that they want most in their life or business right now?
After you've answered these three questions (designed to help you uncover your customers' hot button issues)-- write down how you can help them with these needs. Weave these hot buttons and your solutions to them throughout your marketing and sales activities.
Image: zirconicusso | http://www.freedigitalphotos.net